City Needs Branding

The East Providence City Council is supporting making the city a viable place to live and do business. Great, but this attitude needs more than rhetoric. It needs branding and visible signage expressing Welcome and signage displaying the various organizations in the city that show it is active and has vitality. Successful organizations and cities use branding to express statements like "Welcome to East Providence" city by the Bay, or A city of Progress etc.

Economics 101, branding is the first step of promotion. The City Council, the Mayors Office, and volunteers like the Art Council should form a committee and come up with an expression of our brand to by-pass the rhetoric and take affirmative action. Show what we are good at, and not just a suburb of the capital city.

Richard Ferreira
Riverside